MALAYSIAN INDIAN AGRO FOOD AND INNOVATION SEMINAR (MIFIS 2013)
A Networking & Educational Event for Community and Small Food Companies throughout the Country.
Date : 27 & 28 July 2013
Venue : Nouvelle Hotel, Mines
The two day “INNOVATION & CONCEPT TO SUCCESS” seminar is the first step in developing a food and beverage business. It is specially designed to provide Indian entrepreneurs with an understanding of
the key issues they will need to consider when starting a food business and issues of business development in Malaysia. Participants include individuals interested in marketing a family recipe, individuals with a product idea or a food concept, producers considering adding value to an agricultural product, restaurateurs exploring the manufacturing of a house specialty and storeowners contemplating the development of private label products.
By attending “INNOVATION & CONCEPT TO SUCCESS”, event entrepreneurs gain in one day information that could take months to research on their own. You will acquire valuable knowledge on the basics of starting a food business. The seminar helps attendees understand the challenges of starting a food business and allows them to make an informed decision as to whether developing a business is the right choice for them. “INNOVATION & CONCEPT TO SUCCESS” event provides a general overview of the many issues involved in developing a food and beverage manufacturing business.
Seminar topics address important questions that every entrepreneur should consider:
Business structure – How should you structure your business? How should you protect your business in terms of branding and IP Compliant?
Market research and selection - What are your target market and other options? What is market
research and how to use it?
Product and process development – How do you commercialize your product or recipe? What are your processing facility and other options?
Food safety and sanitation – What are the basics of food safety? What are the microbiology concerns for food products?
Promotional material package - How do you create your promotional message? What should your promotional package include and how to approach young demanding consumers with taste bud.
Product introduction and sales – How do you introduce your product to the marketplace? How to you
create sales?
Creating commercial value – How do you create better value for your products by certification like
HALAL, HACCP AND GMP. Government Agencies Programs How do you benefit from government agencies business programs provided by SME Corp, Sirim, Mardi, Matrade.
TENTATIVE PROGRAM
July 27, 2013 (Saturday)
Registration (1.00- 2.00pm)
Plenary talk : 3.00-5.00pm
Tea break: 5.00pm
July 27, 2013 (Saturday) 7.30pm :
BANQUET DINNER AND OPENING CEREMONY
July 28, 2013 (Sunday)
9.00am – 5.00pm
Keynote papers and talks
5.00pm: closing remarks
YOUR INVESTMENT:
RM350 only
The fees covers seminar tools, souvenir programme, accomodation, full day meals and banquet dinner
Registration:
Email name, IC No, organisation, Address, Contact No & Payment to Klangchamber@gmail.com
Cek Payable to : Asia Pacific Events.
0 comments:
Post a Comment