Will King founder of King of Shaves views about building brand awareness through social media.
1. All we need to do is overcome lack of awareness of the brand so that when people are given a choice of product, they will buy us rather than thinking only popular brand.
2. He snap up the domain name shave.com for a bargain $35 in 1995 he has used a whole variety of tactics online to drive awareness, including several successful Viral Videos such as attached here.
Rest of Startegies at Business Strategist
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